For the labeling and presentation of foods, as well as for the advertising of foods, certain requirements apply in the EU that are intended to contribute in particular to consumer protection.

Regulation (EC) No. 1924/2006 serves to harmonize regulations for nutrition and health claims in the labeling and presentation or advertising of foods.

So-called voluntary claims on foods must be clear, precise and substantiated in EU member states. The aim is to enable consumers to make informed and sensible choices.

Trademarks, brand names or fancy names that may be perceived as nutrition or health claims may be used without the required approval procedures if they are accompanied by a nutrition or health claim that has been approved.

Exception for traditional health claims

An exception in this regard applies to general designations that are traditionally used, for example, "cough drop." These designations may also be used without an attached authorized claim. For this, however, you must submit an application to the competent national authority.

You can submit your application to the Federal Office of Consumer Protection and Food Safety (BVL) in paper form as well as electronically. The BVL forwards the application to the EU Commission and the EU member states. The EU Commission decides on the application.

Note

The authorization of a new health claim as well as the amendment of an existing authorization of a health claim constitutes a separate procedure. You can apply for this authorization electronically via the E-Submission Food Chain (ESFC) platform of the European Commission.